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Business Launch

Business Launch

Foundry is our full-service launch programme for founders building from scratch. Brand, website, social, launch campaign, and operational playbook built concurrently — so nothing waits on anything else.

8+
Full launches delivered
14–24
Weeks concept to open
$60K+
Foundry from
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The honest version
What we actually do

Most launch consultants hand you a strategy document and step back. We stay in the room. We've opened restaurants, managed pre-opening campaigns, coordinated fitout timelines, and stood at opening night service. That experience changes how we build launch plans.

How we approach it

Foundry was built for founders who don't want to manage seven different agencies and a production spreadsheet at the same time. One team. One plan. One opening date. We've pressure-tested more than a few concepts before a dollar of fitout was spent — and sometimes the most valuable thing we can do is tell a founder to wait.

What's included

What the Foundry launch program includes

D01
Concept Development & Feasibility
Concept validation, market sizing, competitive landscape analysis, and an honest read on whether the idea is worth building. We've told founders their concept won't work — and saved them from expensive mistakes.
3–4 weeksStrategy reportGo/no-go recommendation
D02
Go-to-Market Strategy
Opening campaign strategy, pre-launch content plan, soft launch and grand opening execution framework — built backwards from your opening date. Everything lands when it should.
6–10 weeksFull GTM document
D03
Brand & Identity (Foundry)
Full brand development included in Foundry — strategy, naming, visual identity, verbal identity, and brand guidelines — built concurrently with your digital presence and marketing setup.
Included in FoundrySee Brand Development
D04
Digital Presence Build
Website, Google Business, social accounts, and local SEO — all set up and live before opening day. Your venue exists online before it opens. That's how pre-opening momentum works.
Included in FoundrySee Digital Presence
D05
Launch Campaign Execution
Pre-opening content, influencer seeding, paid media, soft launch event management, and grand opening coordination. Built to fill covers from day one, not week four.
12–20 weeks pre-openingFull execution
D06
Ongoing Strategy & Advisory
Monthly strategic sessions, performance reviews, quarterly planning, and an embedded sounding board after opening. We stay in the fight — because the work doesn't stop at opening night.
Monthly retainerMin. 3-monthDirect founder access
From the portfolio

Restaurant and venue launches in Sydney

Pre-open bookings
Maestria, a five-stream destination venue at Rhodes Corporate Park NSW. Foundry engagement — concept to open. Function bookings filled before construction was finished.
Read case study →
5-year programme + exit
The Highline, an events and functions venue in Bankstown NSW. Full Foundry launch plus 5-year Catalyst growth programme. Brand built to exit — and it did.
Read case study →
See all case studies →
Pricing

Foundry launch program pricing

Foundry from
AUD $60,000

Full Foundry launch (brand, digital, marketing, AI, ops) runs AUD $60,000–$120,000 depending on scope. Concept development available standalone from AUD $12,000.

  • ✓Concept development & feasibility (optional)
  • ✓Full brand development
  • ✓Website + digital presence
  • ✓Pre-opening launch campaign
  • ✓Opening event management
  • ✓Post-launch reporting (first 90 days)
Common questions

Questions about opening a restaurant or venue

When should I engage RagingMonk for a launch?
Ideally 6–9 months before opening. That gives us time to complete brand development, build your digital presence, run a proper pre-opening campaign, and have the machine working before opening night. Shorter timelines are possible — we've launched in 14 weeks — but something has to compress.
Can I do a launch strategy without the full Foundry package?
Yes. Go-to-market strategy and launch campaign management are available as standalone engagements. If you already have a brand and a website, we can scope a launch programme around what you actually need.
What happens after the launch?
Most Foundry clients move to a Catalyst retainer — our ongoing growth programme covering social, paid media, and strategy. The transition is seamless because we already know your brand, your market, and your metrics.
See all 33 FAQs →
Ready to start?

Tell us what you're building.
We'll tell you if we can help.

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