Marketing & Growth
Growth isn't posting more. Every piece of content is built to serve a business outcome: reservations, event enquiries, brand awareness in the right postcodes, or building a community that shows up on a Tuesday.
01The honest version
Marketing for restaurants is not the same as marketing for software companies. Your customer is in a suburb. They make decisions on Instagram at 6pm on a Thursday. They trust reviews and word-of-mouth more than ads. We build systems for that specific context.
Catalyst is our ongoing growth retainer: strategy, content, paid media, influencer, email, and reporting in a single embedded team. No account management overhead. No agency layers. Just the people who built the brand, running the marketing.
02What's included
D01
Platform-specific strategy, content calendars, creative direction, and ongoing production: Reels, Stories, posts. Organic and paid-ready. We handle strategy, creative direction, copy, and production coordination. Photography and film for every venue are produced in-house.
D02
Targeting strategy, creative production, A/B testing, and monthly optimisation. We focus on cost-per-reservation and cost-per-cover, not reach and impressions. Your ROAS matters more than your follower count.
D03
Identification, briefing, and management of micro and macro influencers. Hosted events, UGC seeding, gifting campaigns. We've built 10K+ followings before a first cover was served.
D04
List building, segmentation, automated sequences (birthday, win-back, loyalty), and monthly campaign management. Especially high-ROI for events venues and hospitality groups with repeat customer bases.
D05
Story development, media pitching, press release writing, and relationship management with food and lifestyle media in Sydney and HCMC. Openings, chef changes, awards, expansions.
D06
Monthly dashboards covering social reach, paid media ROAS, email performance, and Google visibility. Built for operators, not marketers: clear signals, not data dumps.
03From the portfolio
4.8★ + ongoing growth
Kitchai, a Halal Thai restaurant at EdSquare, Edmondson Park NSW. Ongoing Catalyst retainer covering social, paid media, email, and influencer. 4.8 stars sustained across 200+ reviews.
Read case study →04Common questions
Primarily Instagram and TikTok for organic content, Meta and Google Ads for paid media. We don't manage platforms we can't drive results on: if a platform isn't right for your venue, we'll tell you before you pay for it.
We handle creative direction, scripting, and production coordination. You provide access to your venue for content shoots. We brief the photographers/videographers and direct the creative; you don't need a content team internally.
Reservations, event enquiries, Google review velocity, and paid media ROAS. We build reporting around the metrics that drive your revenue, not vanity metrics that make dashboards look good but don't fill covers.
Ready to start?
