What does hospitality marketing management include?

RagingMonk's Catalyst marketing retainer covers social media content and management (primarily Instagram and TikTok), paid media on Meta and Google Ads, influencer coordination, email and CRM, and PR. Retainers start from AUD $3,500 per month.

Do you produce the content or does the client provide it?

We handle creative direction, scripting, and production coordination. You provide access to your venue and team for shoots. We manage photographers and videographers from our partner network.

Hospitality Marketing & Growth Agency Sydney

Q: How do you measure success for a restaurant or venue?

We measure reservations, event enquiries, Google review velocity, and paid media ROAS. We build reporting around the metrics that directly translate to revenue for your type of venue — not just impressions or follower counts.

Marketing & Growth

Growth isn't posting more. Every piece of content is built to serve a business outcome — reservations, event enquiries, brand awareness in the right postcodes, or building a community that shows up on a Tuesday.

10K+

Pre-opening followers built

4.8★

Portfolio avg Google rating

$3.5K

Catalyst from /mo

Get a free scoping call → All services

The honest version

What we actually do

Marketing for restaurants is not the same as marketing for software companies. Your customer is in a suburb. They make decisions on Instagram at 6pm on a Thursday. They trust reviews and word-of-mouth more than ads. We build systems for that specific context.

How we approach it

Catalyst is our ongoing growth retainer — strategy, content, paid media, influencer, email, and reporting in a single embedded team. No account management overhead. No agency layers. Just the people who built the brand, running the marketing.

What's included

What hospitality marketing and growth includes

D01

Social Media & Content Strategy

Platform-specific strategy, content calendars, creative direction, and ongoing production — Reels, Stories, posts. Organic and paid-ready. We handle strategy, creative direction, copy, and production coordination.

Monthly retainerOrganic + paid

D02

Paid Media — Meta & Google

Targeting strategy, creative production, A/B testing, and monthly optimisation. We focus on cost-per-reservation and cost-per-cover — not reach and impressions. Your ROAS matters more than your follower count.

Monthly managementPerformance reporting

D03

Influencer & Community

Identification, briefing, and management of micro and macro influencers. Hosted events, UGC seeding, gifting campaigns. We've built 10K+ followings before a first cover was served.

Project or retainerPre-opening specialist

D04

Email & CRM Marketing

List building, segmentation, automated sequences (birthday, win-back, loyalty), and monthly campaign management. Especially high-ROI for events venues and hospitality groups with repeat customer bases.

Setup + ongoingAutomation included

D05

PR & Media Outreach

Story development, media pitching, press release writing, and relationship management with food and lifestyle media in Sydney and HCMC. Openings, chef changes, awards, expansions.

Project-basedOpening specialist

D06

Performance Reporting

Monthly dashboards covering social reach, paid media ROAS, email performance, and Google visibility. Built for operators, not marketers — clear signals, not data dumps.

Monthly cadenceBenchmarked KPIs

From the portfolio

Marketing results for restaurants and venues

4.8★ + ongoing growth

Kitchai, a Halal Thai restaurant at EdSquare, Edmondson Park NSW. Ongoing Catalyst retainer covering social, paid media, email, and influencer. 4.8 stars sustained across 200+ reviews.

Read case study →

Barbie Bar

8K before opening

Barbie Bar, a premium hostess bar in Japantown, Ho Chi Minh City. A pre-opening influencer and content campaign built 8,000 Instagram followers before the doors opened, and the opening night sold out.

Read case study →

See all case studies →

Pricing

Hospitality marketing retainer pricing

Catalyst retainer from

AUD $3,500/mo

Project engagements also available. Paid media spend is additional to management fees. Minimum 3-month Catalyst engagement.

✓Monthly content strategy & calendar
✓Social media management (2 platforms)
✓Paid media management (Meta or Google)
✓Monthly performance reporting
✓Quarterly strategy review

Common questions

Questions about restaurant marketing

What platforms do you manage?

Primarily Instagram and TikTok for organic content, Meta and Google Ads for paid media. We don't manage platforms we can't drive results on — if a platform isn't right for your venue, we'll tell you before you pay for it.

Do I need to provide the content, or do you produce it?

We handle creative direction, scripting, and production coordination. You provide access to your venue for content shoots. We brief the photographers/videographers and direct the creative — you don't need a content team internally.

How do you measure success for a restaurant or venue?

Reservations, event enquiries, Google review velocity, and paid media ROAS. We build reporting around the metrics that drive your revenue — not vanity metrics that make dashboards look good but don't fill covers.

See all 33 FAQs →

Ready to start?

Tell us what you're building.
We'll tell you if we can help.

Start an enquiry → Back to Services