RagingMonk began as an in-house department, not an agency: marketing, technology, operations and launch, built to run a hospitality group's own venues. It was spun out for external customers once that operating model proved itself. We have opened restaurants, run kitchens and managed venues, then layered brand, marketing and AI on top. Eight ventures built from concept to trade since 2019. Three taken to exit. Every one with our own money in the room.
Most people find us searching for an agency, so that is the word on the tin. It undersells it. An agency is hired for a deliverable. We are hired for an outcome across the life of a venue: feasibility and the honest go/no-go, brand, the fitout brief, the digital presence, the launch, the growth engine, the finance function, and eventually the sale.
We have told founders their concept would not work and watched them keep their money. That is not a service line. It is what having run these businesses lets us say out loud.
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Why that matters to you
We have felt the 3am prep rush, watched a concept fail to connect, and engineered the pivots that saved it. When a fitout slips three weeks, we know what that does to a launch campaign and to a payroll. When a menu is not landing, we know whether it is the food, the price or the photography.
Generalist agencies learn that on your project. We learned it on ours.
The record
Eight ventures. Two markets. Three exits.
Every one of these is a business we built, launched or ran, not a logo we were allowed to print. The case studies carry the numbers.
P01 · Thai Restaurant · Australia
KITCHAI
Sector
Halal Thai restaurant
Location
EdSquare, Edmondson Park NSW
Years
2020–2026
Google rating, first month & sustained
4.8★
Full brand, digital, and growth from concept through to a 4.8★ Google-rated venue.
Seven of the eight ventures. Deep familiarity with Sydney's south-west and inner-west precincts, shopping-centre leasing, Halal certification as a brand position, and what a suburban food hall actually rewards.
Ho Chi Minh City, Vietnam
On-the-ground relationships for concept, contractor briefing and quality assurance. We work in English and Vietnamese, which matters more than it sounds when a fitout decision needs answering the same day.
Who runs it
Bailey Nguyen, Founder
Founded RagingMonk in 2019 after two decades operating in food and beverage. Leads brand strategy, concept feasibility and the launch programme, and stays personally involved in every engagement: there is no account layer between you and the person making the calls.
Every enquiry through this site is read by a founder, the same day.
The people around us
We do not pretend to do everything. Legal, electrical, construction, AV and logistics come from a vetted partner network we have worked alongside on real builds. Financial leadership (vCFO, capital raise, exit preparation) runs through our partnership with TWIYO Capital & Advisory, an AFR-recognised, B Corp certified firm.
When we bring a partner in, we take responsibility for the outcome.
How engagements run
Foundry: building something new
Concept to open doors. Feasibility, brand, digital, launch campaign and the operational playbook built concurrently so nothing waits on anything else. Typically 14–24 weeks. See Foundry →
Catalyst: growing what exists
The ongoing growth engine: social, paid media, content, AI operations and monthly strategy. Most Foundry clients continue into Catalyst. See Catalyst →
Ready to start?
Tell us what you're building. We'll tell you if we can help.
