P01 · Thai Restaurant · Australia
KITCHAI
Full brand, digital, and growth from concept through to a 4.8★ Google-rated venue.
Open case study →Sydney · Ho Chi Minh City
Hospitality launch & marketing agency, Sydney & Ho Chi Minh City
From ideas to launch,we move you.
We have built and run eight venues of our own, and taken three to exit. RagingMonk takes other operators' concepts the same way: feasibility, brand, fitout, launch, growth, and the finance function behind it. Sydney and Ho Chi Minh City.
- 20+Years operator & agency experience
- 8Brands built & scaled
- 2Markets, Sydney & HCMC
- F&BHospitality · Retail · Digital
- 4.8★Average Google Business rating
We have told founders their concept would not work and watched them keep their money.
4.9★ Google and 2,000+ community before the doors opened. · Auntie Tang
Function bookings filled before construction finished. · Maestria
12K Instagram before opening, 98% capacity opening weekend. · BaaOinkMoo
Fourteen years of community trust, zero paid advertising. · Anna Wang
Eight ventures built from concept to trade since 2019. Three taken to exit.
What is RagingMonk?
RagingMonk is an operator-led hospitality partner in Sydney NSW and Ho Chi Minh City. It began as an in-house marketing, technology, operations and launch department running a hospitality group's own venues, and was spun out for external customers. We have built and run eight venues of our own since 2019 and taken three to exit, and we take other operators' concepts the same way: feasibility and an honest go/no-go, brand, fitout direction, digital presence, launch, ongoing growth, AI operations, and vCFO through to capital raise or sale. Often engaged as a hospitality brand and marketing agency, but retained for the outcome across the life of a venue rather than a single deliverable.
Selected Work · 8 ventures · 2 markets
Brands we've built.
8 ventures across F&B, hospitality, and digital. All built with skin in the game.
P02 · Korean BBQ · Australia
BaaOinkMoo
Concept to 4.5★ Korean BBQ. Full launch package and ongoing brand growth.
Open case study →
P03 · Destination Venue · Australia
Maestria
Repositioned a struggling venue into a destination dining and events operation.
Open case study →
P04 · Halal Malatang · Australia
Auntie Tang
Halal Malatang brand at EdSquare: community-first launch, 4.9★ Google on opening.
Open case study →
P05 · Event Catering · Australia
Silver Pearl
Seven years of brand stewardship and digital dominance.
Open case study →
P06 · Events & Functions Venue · Australia
The Highline
Ground-up venue launch: brand, digital, Google dominance, and events pipeline.
Open case study →
P07 · Wedding & Events · Australia
Anna Wang
Editorial luxury positioning, digital presence, and content strategy for a top-tier stylist.
Open case study →
P08 · Café, Bar & Events Venue · Vietnam
TEMPO House
Café, cocktail bar and gallery in a 1930s Saigon villa, running on a booking, events and POS platform built for it.
Open case study →Let's build something worth talking about.
What We Do
Brand. Launch. Grow. And everything in between.
We're a full-stack hospitality brand and launch agency. Strategy through to execution: brand identity, website design, photography, videography, marketing, AI automation, and corporate finance. Built by operators who've opened restaurants and run venues.
Every engagement starts with your business reality: the numbers, the market, the constraints. Then we build deliberately, without wasted scope, across the disciplines that move the needle for F&B and hospitality operators in Sydney and Ho Chi Minh City.
Explore all services →- 01Brand DevelopmentStrategy · Naming · Visual Identity · Brand Guidelines
- 02Business LaunchConcept Development · Go-to-Market · Full Foundry Programme
- 03Marketing & GrowthSocial · Paid Media · Influencer · Email · PR
- 04Digital PresenceWebsite · Google Business · Photography · Video · Graphic Design
- 05Interior Design & FitoutSpace Concept · Environmental Branding · Fitout Management
- 06AI & Tech IntegrationAI Automation · Ops Workflows · Booking Integrations
- 07vCFO & Corporate AdvisoryFinancial Leadership · Capital Raise · Exit Planning
How engagements run
Foundry / Catalyst
Launching something new
Foundry
Concept to open doors. Feasibility, brand, digital, launch campaign and the operational playbook built concurrently so nothing waits on anything else. Typically 14–24 weeks. See Foundry →
- Timeline
- 14–24 weeks
Growing what exists
Catalyst
The ongoing growth engine: social, paid media, content, AI operations and monthly strategy. Most Foundry clients continue into Catalyst. See Catalyst →
- Minimum term
- 3 months
How We Work
No fluff. Just results.
- 01
Discovery
We start with your business: goals, constraints, market, competition. No generic templates.
- 02
Strategy
Clear positioning, target audience, and a growth roadmap built around real outcomes.
- 03
Execution
We build and ship (brand, site, campaigns, content) on time and on budget.
- 04
Grow
Monthly reviews, data-driven iteration, and a team that stays in the fight with you.
About RagingMonk
Operators first.Agency second.
We're not a traditional agency. RagingMonk was built by people who have opened restaurants, run kitchens, and managed venues, then layered on brand, marketing, and AI capabilities.
When we say we understand your business, we actually do. We've felt the 3am prep rush, watched a concept fail to connect, and engineered the pivots that saved them.
Based in Sydney and Ho Chi Minh City, we work across F&B, hospitality, and retail, from first-time operators to multi-venue groups.
The record
Eight ventures. Two markets. Three exits.
8Ventures built end to end
3Taken to exit
20+Years operating in F&B
4.8★Portfolio average Google rating
2Markets, Sydney & HCMC
Who runs it
Bailey Nguyen
Founder
Every enquiry through this site is read by a founder, the same day.
What clients say
On the record.
“RagingMonk took Kitchai from a dining room concept to a fully realised brand: naming, identity, digital, and a Google profile that now dominates fine dining searches in Australia.”
Common questions
Straight answers.
Q01What's the difference between Foundry and Catalyst?
Foundry is our launch engagement: a scoped project with a defined outcome. We build the brand, digital presence, and systems, hand it over, and you run. Catalyst is our ongoing retainer, for businesses that want RagingMonk embedded as their growth partner on a monthly basis. Most clients start with Foundry and stay for Catalyst.
Q02How long does a project take?
Brand-only engagements typically run 4–8 weeks. Brand plus website: 8–14 weeks. A full Foundry launch: 14–24 weeks. Catalyst retainers are ongoing with a minimum 3-month commitment. We scope timelines clearly upfront and don't give estimates without understanding what's actually required.
Q03Do you work with early-stage founders with just an idea?
Yes, particularly founders with a clear concept and the conviction to move. We have a create phase designed to pressure-test ideas before committing to build. If the concept is solid, we'll know quickly. If it needs work, we'll tell you before you spend the money. We'd rather kill a bad concept early than produce a beautiful brand for a business that won't work.