FAQ · 3 answers
Pricing.
3 questions about pricing, answered by RagingMonk, an operator-led hospitality launch and marketing agency in Sydney, NSW and Ho Chi Minh City, Vietnam.
Pricing questions
Q01Do you charge by the hour or by project?
Project-based pricing for fixed scope work, retainer-based for ongoing Catalyst engagements. We don't charge by the hour because it misaligns incentives: it rewards slow work and punishes efficiency. You pay for the outcome, not the clock.
Q02What does a brand-only engagement include?
A brand engagement typically includes: brand strategy and positioning, naming (if required), visual identity (logo system, colour, typography), verbal identity (tone of voice, messaging framework), and brand guidelines.
Q03Do you offer payment plans?
Yes. Most project engagements are structured as milestone payments: typically 40% to start, 30% at midpoint, 30% on completion. For larger Foundry projects we can discuss monthly payment structures. Catalyst retainers are invoiced monthly. We don't require full payment upfront.
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