Process & Timeline.

Brand-only engagements typically run 4–8 weeks. Brand plus website: 8–14 weeks. A full Foundry launch: 14–24 weeks. Catalyst retainers are ongoing with a minimum 3-month commitment. We scope timelines clearly upfront and don't give estimates without understanding what's actually required.

After a proposal is agreed, we schedule a kickoff session (typically 2–3 hours) where we deep-dive on your brand, audience, competitors, goals, and constraints. This session feeds directly into the strategy brief that drives all subsequent work. We ask hard questions early so we don't discover problems at delivery.

We scope revision rounds into every engagement and tend to build in more than we expect to use. For brand work, typically two structured rounds after the initial concept presentation. For digital work, two rounds per major deliverable. Late-stage surprises are rare because we don't hide work until it's "finished."

Yes. We sign mutual NDAs before discovery conversations when requested. We also default to treating everything shared in early conversations as confidential. We've never disclosed a client's concept or strategy to a third party, and we won't.

You do. All deliverables (brand assets, code, documentation, AI configurations) are transferred to you on completion. We retain no ongoing rights to the work. We may ask to feature the project in our portfolio, but that's always subject to your approval.

Sometimes. If a hard deadline exists (a venue opening, a lease start date, a pre-sale campaign), we'll be honest at scoping about whether it's achievable and what trade-offs it requires. We won't rush work that will embarrass the client at launch. If the timeline is genuinely unworkable, we'll tell you before we take your deposit.